At The Jacksonville Baby Company, we're all about giving you real answers to the real (and sometimes awkward) questions every new parent secretly wants to ask.

It’s supposed to be magical, right? But what if it’s not? What if instead, you’re sitting there thinking, "Why don't I feel connected to my newborn? I 'm not instantly bonding with my baby. What’s wrong with me?" . . .

That peaceful heavy sleeping your baby did at the hospital and the nap she took on the car ride home. Yeah, they’re wide awake now. And families often experience cluster feeding (yes, again… and again), fussiness that peaks around...

...And when you’re running on fumes, it’s harder to connect with your baby in the meaningful ways that help them feel secure. For babies...

Understanding Swaddling and Its Effects on Infant Sleep: While many parents find swaddling to be an effective way to calm their babies ...

If you're a parent of a newborn, you may have encountered the dreaded "witching hour." The witching hour is common, and while it’s exhausting, there are strategies to help you and your baby through it.

When your baby is refusing a bottle of breastmilk, it can be frustrating and concerning. By understanding the reasons behind the refusal...

Here are 6 Quick Tips for Breastfeeding a Newborn! Breastfeeding a newborn can be tricky business. These tips are proven to help!

If you plan to hit the beach or pool with an infant these tips will help your trip be more enjoyable and less stressful!

What's Affecting Your Baby's Sleep If you're here trying to figure out why your baby isn't sleeping through the night, you've come to the...

Reflux sucks, no doubt about it! Infant reflux, also known as gastroesophageal reflux (GER) or gastroesophageal reflux disease (GERD),...

Few threads in life are as profound as the mother-baby bond. This extraordinary emotional link, often referred to as...

Swaddling is like magic for newborns! However, there are signs to watch for to know when it's time to stop swaddling your baby for their...

The magic of swaddling is in the why and the when! As an infant care specialist, I’ve heard all sorts of reasons for not swaddling newborns.

Do you think you know about car seat safety? You can test your knowledge of car seat safety here! Our certified CPST...

Keep Your Baby Safe During the Coronavirus Pandemic We know many of you are remaining calm, cool, and collected, but are silently...

Today we're giving you 5 ways to comfort a baby without picking them up. We're ...

Washing Your Newborn | Step by Step Guide You don't have to be a brand new parent to get butterflies in your stomach when you think about...

Baby's First Bath, Level Up With These Tips These tips for a baby's first bath will help ease your fears and make the first bath (and...

The ABC's of Newborn Care | B is for Breathing As Jacksonville's trusted newborn and postpartum support professionals we get asked a ton...