parenting

For new parents, especially first-timers, confidence doesn’t magically appear. Building parenting confidence requires hands-on guidance, reassurance, education, and sleep, all of which are hard to find without help. Here are 3 tips!

The “clueless dad” stereotype is fading fast. Today’s fathers are stepping up as capable, nurturing parents. Here’s what science (and dads we've worked with) say about redefining fatherhood.

Becoming a parent doesn’t mean losing your lifestyle. Learn 5 ways to maintain your lifestyle after baby—plus how overnight newborn care can help you stay rested, connected, and thriving in this new chapter.

With the recent Baby Formula News, a Consumer Reports study found that about half of the powdered infant formulas they tested contained concerning levels of contaminants like lead, arsenic, and PFAS. You don’t have to panic. You just need to stay informed...

At The Jacksonville Baby Company, we're all about giving you real answers to the real (and sometimes awkward) questions every new parent secretly wants to ask.

That peaceful heavy sleeping your baby did at the hospital and the nap she took on the car ride home. Yeah, they’re wide awake now. And families often experience cluster feeding (yes, again… and again), fussiness that peaks around...

Understanding Swaddling and Its Effects on Infant Sleep: While many parents find swaddling to be an effective way to calm their babies ...

If you're a parent of a newborn, you may have encountered the dreaded "witching hour." The witching hour is common, and while it’s exhausting, there are strategies to help you and your baby through it.

Breastmilk or Formula, Which is Best for Your Baby? One of the earliest decisions you'll make as a new parent revolves around how you'll...

This Common Mistake May Be Putting Your Child's Life at Risk A parent's first priority is their child's safety! When most people think of...

Reflux sucks, no doubt about it! Infant reflux, also known as gastroesophageal reflux (GER) or gastroesophageal reflux disease (GERD),...

Ah, Baby's First Thanksgiving! It's the time of year when we gather with loved ones to express gratitude for all the blessings in our...

Few threads in life are as profound as the mother-baby bond. This extraordinary emotional link, often referred to as...

If you're living life with a newborn and a toddler you know just how hectic and rewarding it can be. You might feel like you're walking a...

Stay Entertained During Social Distancing We are happy to share ways to stay entertained during social distancing with all of our...

Being a New Parent, What's That Like? What's being a new parent like? Let me paint a picture for you. You give birth to a beautiful baby....

Screen Time Alternatives to Entertain Toddlers Today we're sharing screen time alternatives to entertain toddlers because let's face it,...

Potty Training Tips for Success Potty training is another crazy adventure you'll embark on as a parent. There are plenty of people out...

The First Day of Fall | Autumn Equinox | Balance Today, September 23rd, 2019 is the first day of fall. Now, for most Floridians, fall and...

Smoothie Recipes | Tried & True | On the Go Nutrition Our clients love 'em, we love 'em and we hope you do too! We're sharing some of our...