Hi, I'm Elizabeth! I'm the founder and CEO of The Jacksonville Baby Company. You can read more about me here. Me and my team here at The...

Swaddling is like magic for newborns! However, there are signs to watch for to know when it's time to stop swaddling your baby for their...

The magic of swaddling is in the why and the when! As an infant care specialist, I’ve heard all sorts of reasons for not swaddling newborns.

Reclaim Your Sleep Now with a Personalized Sleep Plan Our sleep experts will help you reclaim your sleep a personalized sleep plan that's...

Today we're giving you 5 ways to comfort a baby without picking them up. We're ...

Parenting is the ultimate test of strength! Exhausted parents open up about their struggles and...

Nighttime Newborn Care | Help Available Parents are seeking nighttime newborn care, but most don't even know it's a thing! As you come...

Most Products Labeled for Infant Sleep are NOT Safe | Here's a Break Down of What is What Like many products geared to traveling with a...