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Newborn & Postpartum Resources
Practical, evidence-informed guidance for navigating the fourth trimester with more confidence. Explore newborn care, feeding, sleep, postpartum recovery, and the everyday questions that come with bringing home a baby.
Newborn Sleep
Practical guidance on newborn sleep, safe sleep, sleep patterns, routines, and helping your baby develop healthy sleep habits.


What's Affecting Your Baby's Sleep
What's Affecting Your Baby's Sleep If you're here trying to figure out why your baby isn't sleeping through the night, you've come to the right place. Today I will lay out some common factors that influence your baby's sleep patterns. Our goal is to provide helpful information without promoting unrealistic expectations. Realistic Expectations and Avoiding Pressure When It Comes to Your Baby's Sleep Many parents experience societal pressure regarding their baby's sleep habits.
The Jacksonville Baby Company
Feb 5, 20242 min read


How Postpartum and Infant Care Specialists Help After Birth
Hi, I'm Elizabeth! I'm the founder and CEO of The Jacksonville Baby Company. You can read more about me here. Me and my team here at The...
The Jacksonville Baby Company
Nov 6, 20234 min read


Knowing When to Stop Swaddling
Swaddling is like magic for newborns! However, there are signs to watch for to know when it's time to stop swaddling your baby for their...
The Jacksonville Baby Company
Oct 27, 20233 min read


The Magic of Swaddling | A Parent's Guide
The magic of swaddling is in the why and the when! As an infant care specialist, I’ve heard all sorts of reasons for not swaddling newborns.
The Jacksonville Baby Company
Apr 24, 20234 min read


Reclaim Your Sleep with a Personalized Sleep Plan
Reclaim Your Sleep Now with a Personalized Sleep Plan Our sleep experts will help you reclaim your sleep a personalized sleep plan that's...
The Jacksonville Baby Company
Jul 12, 20203 min read


5 Ways to Comfort a Baby Without Picking Them Up
Today we're giving you 5 ways to comfort a baby without picking them up. We're ...
The Jacksonville Baby Company
Jan 21, 20204 min read


Nighttime Newborn Care | Help Available
Bringing home a newborn is exciting, but the reality of caring for a baby around the clock can set in quickly. Feedings, diaper changes, soothing, pumping, burping, washing bottles, trying to figure out why your baby is awake again, and somehow Nighttime Newborn Care | Help Availablefinding time to sleep yourself, can make the nights feel especially long. True exhaustion sets in by week two! This is often when parents start searching for a night nurse, night nanny, postpartum
The Jacksonville Baby Company
Jul 25, 20195 min read


Most Products Labeled for Infant Sleep are NOT Safe | Here's a Break Down of What's What
Most Products Labeled for Infant Sleep are NOT Safe | Here's a Break Down of What is What Like many products geared to traveling with a baby or younger child are not safe (aftermarket car seat inserts, covers, and straps), most products labeled for infant sleep are NOT safe. Just look at the photo above. Looks innocent enough, right? Look again! The bumper pad attached to the side of the crib (even mesh bumpers) and what appears to be a mobile attached to the front of the cr
The Jacksonville Baby Company
Apr 10, 20197 min read
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