Hi, I'm Elizabeth! I'm the founder and CEO of The Jacksonville Baby Company. You can read more about me here. Me and my team here at The...

Swaddling is like magic for newborns! However, there are signs to watch for to know when it's time to stop swaddling your baby for their...

The magic of swaddling is in the why and the when! As an infant care specialist, I’ve heard all sorts of reasons for not swaddling newborns.

Reclaim Your Sleep Now with a Personalized Sleep Plan Our sleep experts will help you reclaim your sleep a personalized sleep plan that's...

Today we're giving you 5 ways to comfort a baby without picking them up. We're ...

Bringing home a newborn is exciting, but the reality of caring for a baby around the clock can set in quickly. Feedings, diaper changes, soothing, pumping, burping, washing bottles, trying to figure out why your baby is awake again, and somehow Nighttime Newborn Care | Help Availablefinding time to sleep yourself, can make the nights feel especially long. True exhaustion sets in by week two! This is often when parents start searching for a night nurse, night nanny, postpartum

Most Products Labeled for Infant Sleep are NOT Safe | Here's a Break Down of What is What Like many products geared to traveling with a baby or younger child are not safe (aftermarket car seat inserts, covers, and straps), most products labeled for infant sleep are NOT safe. Just look at the photo above. Looks innocent enough, right? Look again! The bumper pad attached to the side of the crib (even mesh bumpers) and what appears to be a mobile attached to the front of the cr

My Baby Won't Sleep, What Should I Do? One of the first challenges parents face is how to get better sleep. I get emails daily, "Help! My baby won't sleep, what should I do?" Healthy sleep habits are important! Sure, "Sleep when baby sleeps" they say! Who are "they" and do they actually have children? That could work for a first baby, but second and third babies means you're likely being worn thin and your entire house may seem to be ruled by one, or maybe even two tiny human