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We Won’t Jump Ship If Your Plan Goes To Shit!

Updated: 7 days ago


mom and dad are staring at their newborn and smiling

We Won’t Jump Ship If Your Plan Goes To Shit!

The Jacksonville Baby Company is here to support you in making your dreams come true, but we won’t jump ship if your plan goes to shit! By shit, I don’t mean “shit” at all; I mean the plan or the vision changes course! As adults, we know that life rarely happens just as we envision it will. I think most of us can probably agree that although life can throw us some crazy twists and turns it's those same life-changing spins that make it interesting, unique, and fulfilling. It’s through some of the hardest times that we learn how we handle or manage stress and become more flexible. When our plans or vision "goes to shit" we are also made stronger because of our ability to persevere. Some shit is harder to overcome than others.

Planning or envisioning what we want helps us have a jumping-off point!

There you are at the edge of the pool about to dive in, you try and calculate how long it will take you to swim from one end to the other and maybe back again. You plan how many times you’ll resurface for air and then you jump! When you’re under the water you swim towards that goal you envisioned or planned for. Then you resurface and reevaluate where you are. Finally you either move forward with your original plan/goal or with a new plan, or maybe you just wing it if that feels best to you.


We Won’t Jump Ship If Your Plan Goes To Shit!

Whether you prefer to plan things out in-depth, wing them completely, or a combination of both, our team is cool with that! We support your plans or lack thereof! We know that your birth and parenting choices are just that, yours, not ours! You deserve judgement-free, unwavering support and with The Jacksonville Baby Company by your side, you get just that! Just ask our past clients!

We have no pre-conceived ideas about what birth or parenting should look like for your family.

You don’t have to feel pressured to justify why you want what you want, or feel bad for wanting to wing it! We know life throws curveballs; birth and parenting are no different. We are here to do things your way or to guide you if you want that! Are you hoping you can come home and just pump breastmilk because you don't want to nurse your baby, we support you 100%! And if you come home deciding you are going straight to formula we can help you get bottles and formula prepped and ready to go!


Do you want to schedule your baby's circumcision to be done at the hospital after birth? We're ready to show you tricks to make it easier at diaper changes! And if you come home decided that you are waiting for after his two-week check-up to do it and your pediatrician is on board, we can show you best practice for intact care as well.


Are you considering a VBAC, but then end up scheduling an elective cesarean? We are excited for you! Wink wink, we are excited for you either way. It doesn't matter if you give birth vaginally or your baby makes a grand entrance via the sunroof!


Did you plan to take a few nights home alone and then decide a couple of days before birth it would be really nice if you just came home and had us there to take over baby duties those first few nights straight away so you don't start in a sleep deficit as soon as you get home? Not only will we take over baby duties and bring you ice packs and remind you to take your pain meds we will have a snack prepped and water next to your bed when you wake up! Not only will we not jump ship, we will be there with a bilge pump or bailer to help you get above water and ahead of the tides with honor!


Contact us today, we'd love to get on board with your dreams! And, we promise we won't jump ship if your plan goes to shit!


a light skinned woman in an orange dress and glasses sits in a hammock smiling

Authored by Elizabeth Luke


Elizabeth is the founder and CEO of The Jacksonville Baby Company. With certifications in Postpartum and Infant Care Support, Childbirth and Newborn Care Education, Lactation Support, and Infant Sleep, Elizabeth is a wealth of knowledge and has a heart for helping parents live their best lives while also ensuring their children are safe, happy, and leading the healthiest lives possible! Contact us today for day, night, and live-in support!

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