There’s no shortage of postpartum doulas or newborn care specialists in Northeast Florida—but there’s a world of difference in the kind of support you’ll receive depending on who you choose...

...And when you’re running on fumes, it’s harder to connect with your baby in the meaningful ways that help them feel secure. For babies...

You're expecting a baby soon—congratulations! The secret savvy parents know? ...

Company assists your baby, and by extension, you, in achieving higher-quality sleep...

Understanding Swaddling and Its Effects on Infant Sleep: While many parents find swaddling to be an effective way to calm their babies ...

If you're a parent of a newborn, you may have encountered the dreaded "witching hour." The witching hour is common, and while it’s exhausting, there are strategies to help you and your baby through it.

The Snoo is not all it's cracked up to be! While it's innovative and has a sleek design, the Snoo is not all it's cracked up to be. I am...

Hi, I'm Elizabeth! I'm the founder and CEO of The Jacksonville Baby Company. You can read more about me here. Me and my team here at The...

If you're living life with a newborn and a toddler you know just how hectic and rewarding it can be. You might feel like you're walking a...

You're home from the hospital and it's starting to really sink in, this is real! As parents, you're excited to nurture and protect your...

The arrival of a newborn is undoubtedly a joyous occasion, but it also comes with its fair share of challenges and sleepless nights....

Ever wondered what a night with us by your side as a breastfeeding parent with a newborn? We will share a night in the life in today's blog. I would like to preface this by saying that every family is unique and every fourth trimester looks and feels a little different. Some moms have a few bumps in the road, while others are thrown all the curveballs while blindfolded. We are here for it all, if you zig we zag, if you dip, I dip, we dip! We can't cover every scenario and all

Moments You'll Never Get Back | Yin & Yang Parenting means there will be moments you'll never get back. Sometimes it's not a bad thing, I...

There is an in-between space that every family experiences and this space is where a professional postpartum doula steps in as a gentle...