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Newborn & Postpartum Resources
Practical, evidence-informed guidance for navigating the fourth trimester with more confidence. Explore newborn care, feeding, sleep, postpartum recovery, and the everyday questions that come with bringing home a baby.


What Sets Our Team Apart
There’s no shortage of postpartum doulas or newborn care specialists in Northeast Florida—but there’s a world of difference in the kind of support you’ll receive depending on who you choose...
The Jacksonville Baby Company
May 23, 20257 min read


Well-Rested, Well-Bonded: How Sleep Shapes Your Baby’s Development (and Your Sanity!)
...And when you’re running on fumes, it’s harder to connect with your baby in the meaningful ways that help them feel secure. For babies...
The Jacksonville Baby Company
Mar 20, 20253 min read


Want In on the Best Kept Secret for Maternity Leave?
You're expecting a baby soon—congratulations! The secret savvy parents know? ...
The Jacksonville Baby Company
Mar 16, 20252 min read


Swaddling and Infant Sleep: "What the Research Says"
Understanding Swaddling and Its Effects on Infant Sleep: While many parents find swaddling to be an effective way to calm their babies ...
The Jacksonville Baby Company
Mar 12, 20258 min read


When Baby Won’t Stop Crying: A Guide to Witching Hour Solutions
If you're a parent of a newborn, you may have encountered the dreaded "witching hour." The witching hour is common, and while it’s exhausting, there are strategies to help you and your baby through it.
The Jacksonville Baby Company
Jan 10, 20254 min read


The Snoo Is Not All It's Cracked Up to Be
The Snoo is not all it's cracked up to be! While it's innovative and has a sleek design, the Snoo is not all it's cracked up to be. I am leaning into the science and what we know about infant and child development. It is my hope you get what you need from this review to make an informed decision about the SNOO. The Snoo is aesthetically beautiful! With its sleek, mid-century modern look, the Snoo is appealing to the eye. It appeals to both minimalistic-minded parents and gear
The Jacksonville Baby Company
Nov 10, 20237 min read


How Postpartum and Infant Care Specialists Help After Birth
Hi, I'm Elizabeth! I'm the founder and CEO of The Jacksonville Baby Company. You can read more about me here. Me and my team here at The...
The Jacksonville Baby Company
Nov 6, 20234 min read


Juggling Parenthood: Navigating Life with a Newborn and a Toddler
If you're living life with a newborn and a toddler you know just how hectic and rewarding it can be. You might feel like you're walking a tightrope, trying to find that elusive balance between taking care of your newborn and meeting the ever-demanding needs of your energetic toddler. Fear not; you're not alone in this journey. In this blog, we'll explore some practical tips to help you navigate this exciting chapter of your life. Embrace the Chaos that is Life with a Newborn
The Jacksonville Baby Company
Oct 30, 20235 min read
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