Newborn & Postpartum Resources

Practical, evidence-informed guidance for navigating the fourth trimester with more confidence. Explore newborn care, feeding, sleep, postpartum recovery, and the everyday questions that come with bringing home a baby.

Swaddling and Infant Sleep: "What the Research Says"

Understanding Swaddling and Its Effects on Infant Sleep: While many parents find swaddling to be an effective way to calm their babies ...

The Jacksonville Baby Company

Mar 12, 20258 min read

newborn crying inconsolably in moms arms

When Baby Won’t Stop Crying: A Guide to Witching Hour Solutions

If you're a parent of a newborn, you may have encountered the dreaded "witching hour." The witching hour is common, and while it’s exhausting, there are strategies to help you and your baby through it.

The Jacksonville Baby Company

Jan 10, 20254 min read

What's Affecting Your Baby's Sleep

What's Affecting Your Baby's Sleep If you're here trying to figure out why your baby isn't sleeping through the night, you've come to the right place. Today I will lay out some common factors that influence your baby's sleep patterns. Our goal is to provide helpful information without promoting unrealistic expectations. Realistic Expectations and Avoiding Pressure When It Comes to Your Baby's Sleep Many parents experience societal pressure regarding their baby's sleep habits.

The Jacksonville Baby Company

Feb 5, 20242 min read