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Newborn & Postpartum Resources
Practical, evidence-informed guidance for navigating the fourth trimester with more confidence. Explore newborn care, feeding, sleep, postpartum recovery, and the everyday questions that come with bringing home a baby.


Newborn Not Sleeping? What’s Normal and How Overnight Support Can Help
Company assists your baby, and by extension, you, in achieving higher-quality sleep...
The Jacksonville Baby Company
Mar 13, 20254 min read


The Cost of Motherhood: What's Our Worth
The Cost of Motherhood: What's Our Worth Many couples allocate more resources to planning a single-day celebration—their wedding—than adequately preparing for the critical period that follows the birth of their child: the fourth trimester. It's not their fault though, they don't know what they don't know, and neither did I! Society has taught mothers what we're worth and it's time we challenge the status quo. As a mother who has experienced "easy" 4th trimesters and been thro
The Jacksonville Baby Company
Dec 26, 20234 min read


How Postpartum and Infant Care Specialists Help After Birth
Hi, I'm Elizabeth! I'm the founder and CEO of The Jacksonville Baby Company. You can read more about me here. Me and my team here at The...
The Jacksonville Baby Company
Nov 6, 20234 min read


Why Parents of Newborns Hire Overnight Support
The arrival of a newborn is undoubtedly a joyous occasion, but it also comes with its fair share of challenges and sleepless nights....
The Jacksonville Baby Company
Oct 18, 20233 min read


Moments You'll Never Get Back | Yin & Yang
Moments You'll Never Get Back | Yin & Yang Parenting means there will be moments you'll never get back. Sometimes it's not a bad thing, I promise! Today, Elizabeth Luke, mother of four, postpartum and infant care specialist, and the owner of The Jax Baby Company, Jacksonville's only agency catering to, caring for, and supporting new families as they parent their babies during the first year of life shares 3 secrets that will help you capture moments you'll never get back! Th
The Jacksonville Baby Company
Aug 22, 20194 min read
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