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Newborn & Postpartum Resources
Practical, evidence-informed guidance for navigating the fourth trimester with more confidence. Explore newborn care, feeding, sleep, postpartum recovery, and the everyday questions that come with bringing home a baby.


What New Parents Should Know About Paced Bottle Feeding
Paced bottle feeding is more than a feeding technique, it's an opportunity to slow down, recognize your baby's cues, and create a calmer feeding experience. Learn what we teach families after years of overnight newborn care.
The Jacksonville Baby Company
Jul 168 min read


How to Swaddle a Newborn (And Why Technique Matters)
Learn how to swaddle a newborn safely with step-by-step guidance, common swaddling mistakes to avoid, expert tips, and practical advice from The Jacksonville Baby Company.
The Jacksonville Baby Company
Jul 158 min read


Practical Things We Teach New Parents That Google Can’t Teach
There's no shortage of newborn advice online. This newborn care guide shares the practical skills, hands-on guidance, and confidence-building support The Jacksonville Baby Company teaches new parents during those precious first weeks at home.
The Jacksonville Baby Company
Jun 3022 min read


What Sets Our Team Apart
There’s no shortage of postpartum doulas or newborn care specialists in Northeast Florida—but there’s a world of difference in the kind of support you’ll receive depending on who you choose...
The Jacksonville Baby Company
May 23, 20257 min read


Newborn Not Sleeping? What’s Normal and How Overnight Support Can Help
Company assists your baby, and by extension, you, in achieving higher-quality sleep...
The Jacksonville Baby Company
Mar 13, 20254 min read


Breastmilk or Formula, Which is Best For Your Baby?
Choosing between breastmilk and formula can feel overwhelming. Learn the benefits of each, why a fed baby is the goal, and how to make the feeding decision that's right for your family with confidence.
The Jacksonville Baby Company
Apr 4, 20245 min read


The Snoo Is Not All It's Cracked Up to Be
The Snoo is not all it's cracked up to be! While it's innovative and has a sleek design, the Snoo is not all it's cracked up to be. I am leaning into the science and what we know about infant and child development. It is my hope you get what you need from this review to make an informed decision about the SNOO. The Snoo is aesthetically beautiful! With its sleek, mid-century modern look, the Snoo is appealing to the eye. It appeals to both minimalistic-minded parents and gear
The Jacksonville Baby Company
Nov 10, 20237 min read


Knowing When to Stop Swaddling
Swaddling is like magic for newborns! However, there are signs to watch for to know when it's time to stop swaddling your baby for their...
The Jacksonville Baby Company
Oct 27, 20233 min read
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