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Newborn & Postpartum Resources
Practical, evidence-informed guidance for navigating the fourth trimester with more confidence. Explore newborn care, feeding, sleep, postpartum recovery, and the everyday questions that come with bringing home a baby.
Parenting & Relationships
Practical guidance for navigating parenthood together, including communication, relationships, confidence, changing family dynamics, and adjusting to life with a new baby.


Moments You'll Never Get Back | Yin & Yang
Moments You'll Never Get Back | Yin & Yang Parenting means there will be moments you'll never get back. Sometimes it's not a bad thing, I promise! Today, Elizabeth Luke, mother of four, postpartum and infant care specialist, and the owner of The Jax Baby Company, Jacksonville's only agency catering to, caring for, and supporting new families as they parent their babies during the first year of life shares 3 secrets that will help you capture moments you'll never get back! Th
The Jacksonville Baby Company
Aug 22, 20194 min read


Carpe Diem Parenting | Do the Thing Y'all!
Carpe Diem Parenting | Do the Thing Y'all "What's carpe diem parenting", you ask. In short, it just means seize the day! Do the damn thing! Say yes!!! Life is short, sometimes much too short. Between adulting, exercising, meal prep, and chasing your toddler around, the days seem so long, but the years just fly right by! You know how it is. One minute you're wondering if they'll ever crawl or say mama and the next minute it's a full-time job to keep them from climbing tables a
The Jacksonville Baby Company
Aug 8, 20193 min read


How to Take Newborn Photos Like a Pro
How to Take Newborn Photos Like a Pro So, you want to learn how to take newborn photos like a pro? Then stick around! While I highly recommend professional portraits, Christy Whitehead, a professional photographer is sharing a few of her tips and tricks so you can get some homegrown shots of your own! During the first year of your baby’s life, they change so much from day to day. Naturally, parents and grandparents want to capture moments in time through photographs! First,
The Jacksonville Baby Company
Jun 4, 20194 min read


6 Steps to Grow | Personal Growth for Parents
6 Steps to Grow | Personal Growth for Parents Within my circle of friends, the parents with whom I work, and even in my own home, we each strive to be the best version of ourselves that we can be. We're each taking steps to grow as individuals and as parents! Personal growth should push us, stretch us, and even pain us at times, but most importantly it should excite us! We were meant to grow, change, and evolve throughout our lives. Does that mean we won't fall short at time
The Jacksonville Baby Company
May 16, 20194 min read


Same Team: Helping Mom and Dad Navigate Parenthood Together
Parenting together doesn't mean doing everything the same way. Learn how the “Same Team” approach can help Mom and Dad share responsibility, build confidence, and give each other room to become parents together.
The Jacksonville Baby Company
Apr 11, 201910 min read


Tips for Getting Out of the House With Kids in Tow
Tips for Getting Out of the House With Kids in Tow It's a big transition from one to two babies. Getting out of the house with kids in tow can be a job and may even seem a little terrifying. Our team has put together an awesome list of things to make getting out of the house with kids in tow easier, less stressful, and even more enjoyable for all of you! We Hope You Find These Tips for Getting Out of the House With Kids in Tow Helpful: 1. Babywear Wearing your baby is an exce
The Jacksonville Baby Company
Apr 3, 20195 min read


Dealing with Mom Guilt | Guest Blog Post
Dealing with Mom Guilt I dealt with mom guilt for a good 2 years after my son was born. I had to return to work very early on. It wasn’t a choice I had at that time. I questioned myself as a mom…a lot. It was hard. Hard on top of it already being hard with having a baby (my first!) and being a parent in this crazy world we live in. Whether it’s your 1st baby or 4th you never know how things are going to go. You can plan as much as possible, but frankly, between the baby and
The Jacksonville Baby Company
Mar 28, 20193 min read


What's Best for Your Baby?
What's Best for Your Baby? We know you want to do what's best for your baby! You love your little sweet pea and just want to do right by them in every way. Once the decision has been made to start a family inevitably questions seem to roll in like impressive storm clouds on a summer afternoon in Florida! If I get the epidural will it affect our baby? Who would be best to have with us when I give birth? Should I have visitors right away or make them wait a couple weeks? When d
The Jacksonville Baby Company
Mar 13, 20193 min read
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