Swaddling is like magic for newborns! However, there are signs to watch for to know when it's time to stop swaddling your baby for their...

The magic of swaddling is in the why and the when! As an infant care specialist, I’ve heard all sorts of reasons for not swaddling newborns.

Do you think you know about car seat safety? You can test your knowledge of car seat safety here! Our certified CPST...

Today we're giving you 5 ways to comfort a baby without picking them up. We're ...

Washing Your Newborn | Step by Step Guide You don't have to be a brand new parent to get butterflies in your stomach when you think about washing your newborn baby. Lots of parents who've done it before worry about "doing it right" or doing it all wrong. Much like riding a bike it usually comes back to you after a time or two. Step by step we're walking you through bathtime and helping you gain the confidence you need when washing your newborn! If you're about to embark on b

Baby's first bath doesn't have to feel overwhelming. Learn practical tips from The Jacksonville Baby Company to make bath time safe, calm, and stress-free for you and your newborn.

The ABC's of Newborn Care | B is for Breathing As Jacksonville's trusted newborn and postpartum support professionals we get asked a ton of questions! So, we will break all these newborn questions down into a blog series called, The ABC's of Newborn Care to make it super duper easy. We want to help you learn about caring for your little one! First up in the ABC's of Newborn Care Series is B is for Breathing Babies can make some unusual breathing sounds! These sounds can be ad

Caring for your newborn's umbilical cord doesn't have to be stressful. Learn the five simple steps we teach new parents, what normal healing looks like, and when it's time to call your pediatrician.